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HomeTheodora Kelechi Anurukem

Posts tagged: Theodora Kelechi Anurukem

Theodora Kelechi Anurukem

Strategic Branding and Intellectual Property in Business

June 10, 2025
by Marv with No Comment Academic Publication

Branding and intellectual property are crucial for business strategy in a competitive, digital market. A strong brand can affect consumer choices, justify higher prices, and foster loyalty, while IP law protects the value generated by branding.

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